{"id":6927,"date":"2021-08-20T00:32:18","date_gmt":"2021-08-19T13:32:18","guid":{"rendered":"https:\/\/creativeedgecoaching.com.au\/?p=6927"},"modified":"2025-07-10T11:23:07","modified_gmt":"2025-07-10T00:23:07","slug":"what-is-conscious-marketing","status":"publish","type":"post","link":"https:\/\/creativeedgecoaching.com.au\/what-is-conscious-marketing\/","title":{"rendered":"What is Conscious Marketing?"},"content":{"rendered":"\r\n

This morning I opened an email with the subject: Sick and Tired of Your Wife? <\/strong><\/em><\/p>\r\n

Yep, that’s right. And the opening paragraph read…<\/p>\r\n

\u00a0<\/p>\r\n\r\n\r\n\r\n

Message: Some newcomers in crypto-sphere in the last 2 years have made life-changing gains within a short period of time. And many are reporting this to be a “wife-changing experience<\/em><\/span><\/strong><\/h5>\r\n

 <\/p>\r\n\r\n\r\n\r\n

as well<\/p>\r\n

 <\/p>\r\n\r\n\r\n\r\n

Are you sick of your marriage and feel stuck?<\/em><\/span><\/strong><\/h5>\r\n\r\n\r\n\r\n

 <\/p>\r\n

I don’t know about you, but I could feel myself restricting and recoiling when I read those words. I could not believe that the writer would use marriage (a struggling one at that) as the hook to sell cryptocurrency. Seriously…<\/p>\r\n\r\n\r\n\r\n

 <\/p>\r\n

 <\/p>\r\n\r\n\r\n\r\n

Traditional Marketing vs Conscious Marketing<\/strong><\/span><\/h3>\r\n

 <\/p>\r\n\r\n\r\n\r\n

Now I’m all for interesting ways to generate engagement in emails and posts, but I personally don’t believe in using things like someone’s struggling marriage (or the comments like, ‘are you sick of your marriage’) to raise awareness about a product or service that is in no way related.<\/p>\r\n

We need to be sensitive when using humour and be genuine in what we say and do.<\/p>\r\n

Traditional marketers will tell you that you need to do anything you can to grab attention. Then highlight the pain points and hammer them home to ‘close the sale’. Yuk!<\/p>\r\n

What happened to simply and clearly outlining what you are offering and how a client or customer will benefit?<\/p>\r\n

\u00a0<\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n

Conscious Marketing<\/strong><\/span><\/h5>\r\n\r\n\r\n\r\n

I’ve been a long-time advocate of Conscious Marketing. Unlike traditional marketing, which focuses on the transaction, Conscious Marketing focuses on the transformation. Conscious Marketing aligns with my personal values because it is about building relationships and being authentic.<\/p>\r\n

Whether you are a creative promoting and selling your talent-based services or products or an entrepreneur forging new frontiers, you don’t need to succumb to tacky marketing practices.<\/p>\r\n

\u00a0<\/p>\r\n\r\n\r\n\r\n\r\n\r\n

Invitation<\/span><\/strong><\/span><\/h5>\r\n\r\n\r\n\r\n

What I\u2019ve shared here is one tiny piece of what I help my clients understand and achieve in my 3-month 1:1 business coaching program. We work through your ideal client or audience, your offer, what uniquely identifies you from others in your field, and what conscious marketing tools and processes you need to implement to thrive in your professional career or business. If you need help, please send an email<\/a> to set up an initial chat.<\/p>\r\n

PS I can also help if you’re seeking a life-changing experience but I’m not your girl for a ‘wife-changing’ experience!<\/em><\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n

 <\/p>\r\n

 <\/p>\r\n\r\n\r\n\r\n

_<\/em><\/p>\r\n

Monica O\u2019Brien is a professionally trained and accredited Coach and founder of Creative Edge Coaching <\/em>www.creativeedgecoaching.com.au<\/em><\/a><\/strong><\/span>.\u00a0She blogs on issues about creativity and small business development for conscious artists and business entrepreneurs. Book your free discovery call here.<\/a><\/em><\/p>\r\n\r\n\r\n\r\n

 <\/p>\r\n

Join\u00a0CREATIVITY UNLEASHED!<\/em><\/a><\/strong><\/span>\u00a0Facebook GROUP \u2013 the Official Facebook Community for Creatives.<\/p>\r\n


If you are\u00a0a creative person building your career or looking to grow your creative business, this group is for you! Our purpose is to support and celebrate creativity and the talented people who enrich our world with music, art, drama, poetry, words, shape, colour, beauty and innovation. Our goal is to connect with other like-minded creatives, ask questions, reflect, get unstuck, move through resistance and blocks, participate in group conversations, share our stories, learn, get support and feedback for our creative endeavours\/career\/business and tap into the wisdom of the group.<\/p>\r\n","protected":false},"excerpt":{"rendered":"

You may be tempted to think that succeeding in your creative career or business depends on doing more, such as doing more training, developing more content for social media or investing in software or systems to help you get organised.<\/p>\n","protected":false},"author":3,"featured_media":6928,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12,13,32],"tags":[364,430,359,40,210,361,366,433,432,431],"class_list":["post-6927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-development","category-marketing","category-personal-professional-development","tag-audience-connection","tag-authentic-branding","tag-conscious-marketing","tag-creative-coaching","tag-creative-entrepreneurship","tag-ethical-promotion","tag-marketing-mindset","tag-non-traditional-marketing","tag-purpose-driven-marketing","tag-relationship-building"],"yoast_head":"\nWhat 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