{"id":6566,"date":"2019-11-28T10:54:55","date_gmt":"2019-11-27T23:54:55","guid":{"rendered":"https:\/\/creativeedgecoaching.com.au\/?p=6566"},"modified":"2025-07-10T11:08:21","modified_gmt":"2025-07-10T00:08:21","slug":"marketing-and-sales-help-for-non-marketers-and-creatives","status":"publish","type":"post","link":"https:\/\/creativeedgecoaching.com.au\/marketing-and-sales-help-for-non-marketers-and-creatives\/","title":{"rendered":"Do You Have an Allergy to Marketing?"},"content":{"rendered":"\r\n

How to adopt a marketing mindset that protects your creative integrity while nurturing long-standing relationships with customers and fans.<\/strong><\/span><\/h3>\r\n\r\n\r\n\r\n

If I had a dollar for every time I heard a creative person speak negatively about business, especially sales and marketing, I would be a wealthy woman!<\/p>\r\n

I get it\u2026 creative people<\/span> generally don\u2019t relate to the business world, finding it brash, ruthless, insensitive and significantly scary!<\/p>\r\n\r\n\r\n\r\n

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Business Jargon<\/span><\/strong><\/h3>\r\n

Business jargon and terms such as sales targets, networking, metrics, marketing plans, business goals, strategy and frameworks cause many creative people to break out in a rash, freak out or close down whenever they are confronted with the idea of needing to market themselves.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n

Some creatives are quite repulsed by what they perceive marketing to be about, and try to avoid it like the plague. They often associate the business world with coercion, sneaky sales tricks and dishonesty. And you know what? In some cases they are right.<\/p>\r\n

But here lies the tension.<\/p>\r\n

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Many creatives hold the belief that if they participate in marketing they will be compromising their creative integrity.<\/em><\/strong><\/span><\/h5>\r\n

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Most creative people desperately want to share their creative gifts and talents with the world and make a decent living in the process. Unfortunately, there is no avoiding the fact that this requires them to engage in marketing and making sales. But how can they do that without establishing a business? Well\u2026 they can\u2019t.<\/p>\r\n

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\u2018Doing\u2019 Business<\/strong><\/span><\/h3>\r\n\r\n\r\n\r\n

If you want to move from being an amateur to a professional (in other words, earning a living from your creative gifts and talents), then you will need to find a way to \u2018do\u2019 business without feeling that you are compromising your creative integrity, and without having to twist and turn yourself into a style of business that does not resonate with your creative spirit, your skill set, or your interests and energy.<\/p>\r\n\r\n\r\n\r\n

I\u2019ve got some good news.<\/p>\r\n

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There is a new wave emerging in the business community that delivers the necessary outcomes (such as branding, marketing and sales), while simultaneously being grounded in building relationships and providing value, rather than being strictly focused on cold, impersonal sales tactics.<\/em><\/span><\/strong><\/h5>\r\n\r\n\r\n\r\n

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Conscious Business<\/strong><\/span><\/h3>\r\n\r\n\r\n\r\n

This new way is known as \u2018conscious business\u2019. It is a non-traditional business framework that comes from an authentic place, a heart-centered place, a place of integrity and authenticity.<\/p>\r\n

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Conscious business is built upon establishing and maintaining genuine relationships with clients, customers and fans.<\/em><\/strong><\/span><\/h4>\r\n

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Conscious business, and associated terms such as \u2018conscious marketing\u2019 and \u2018conscious capitalism\u2019 offer creatives a refreshing basis for \u2018being in business\u2019 without the need to compromise by adopting those more traditional business practices that simply do not resonate with sensitive, purpose-driven creatives, nor the people creatives want to reach and serve.<\/p>\r\n

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5 Key Principles of Conscious Marketing<\/strong><\/span><\/h2>\r\n

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I think we all agree, in order to bring your talents to the world, you need to engage in marketing so potential customers can get to know you and trust you. Selling then becomes a natural progression.\u00a0<\/p>\r\n\r\n\r\n\r\n

I have listed 5 key principles of conscious marketing for your consideration. Hopefully, you can begin to incorporate some or all of these into your own conscious marketing process.<\/p>\r\n

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1. Build and Nurture Relationships<\/strong><\/span><\/h3>\r\n\r\n\r\n\r\n